Tough Enough To Wear Pink

In 2004, Wrangler® Western Wear helped launch the Wrangler Tough Enough to Wear Pink (TETWP) campaign to raise awareness and funds for breast cancer research. Since its inception, the Wrangler TETWP has raised more than $9.75 million across the U.S. and Canada, in part through the donation of a portion of proceeds from Wrangler TETWP merchandise. To learn more about the program or find ways to get involved, visit www.toughenoughtowearpink.com