Client: New York Giants
Campaign: Super Bowl XLVI Champions
Embedded onto the official New York Giants website, this app allowed fans to overlay their profile picture with a special Super Bowl Champions badge just moments after their team’s victory.
Within minutes of the win there was an incredible response from fans, with a peak of 6 Twibbons added per second. Within 24 hours over 34,000 people added the Twibbon to either their Twitter or Facebook avatar.
Supporters in 24hrs
Added per second
“Along with allowing an interactive and customizable user experience, the Twibbon team was extremely helpful and a dream to work with”