Client: Human Rights Campaign
Campaign: Picture Equality
Available via a subdomain of hrc.org, this microsite allowed people to overlay their profile pictures with a red equals sign to show their support for marriage equality.
In total, over 38,000 profile pictures were overlaid across Facebook and Twitter, exposing the campaign to 2 million friends and followers.
HRC were also able to include custom links to their petition and Instagram profile on the page, as well as build their email newsletter list via an email collection field.
“Along with allowing an interactive and customizable user experience, the Twibbon team was extremely helpful and a dream to work with”