Twibbon White Label Facebook App

Client: Royal British Legion

Campaign: Poppy Appeal 2014

Via a Twibbon White Label Campaign installed to their Facebook page, RBL were able to run the digital version of their Poppy Appeal –an annual UK campaign where poppies are worn to remember those who have died in war.

Over 18,000 of the British public wore a virtual poppy on their Facebook profile pictures for Remembrance Day on November 11 2014, with 1 million friends exposed to the Campaign via automatic posting.


Campaign supporters

1 million

Social reach

Since 2009, over 300,000 brands, charities and individuals have used Twibbon to increase awareness, raise money and create buzz around their campaign on Facebook and Twitter.

“Along with allowing an interactive and customizable user experience, the Twibbon team was extremely helpful and a dream to work with”
Rachel Romero, Machinima