Client: Royal British Legion
Campaign: Poppy Appeal 2014
Via a Twibbon White Label Campaign installed to their Facebook page, RBL were able to run the digital version of their Poppy Appeal –an annual UK campaign where poppies are worn to remember those who have died in war.
Over 18,000 of the British public wore a virtual poppy on their Facebook profile pictures for Remembrance Day on November 11 2014, with 1 million friends exposed to the Campaign via automatic posting.
“Along with allowing an interactive and customizable user experience, the Twibbon team was extremely helpful and a dream to work with”