The campaign against living miserably (CALM) was set up to reduce the high suicide rate amongst men under 35, currently the single biggest killer of young men in the UK. It is a campaign and charity set up for and on behalf of young men.
Men are three times more at risk of suicide than young women – in 2010 75% of suicides were men. But while smoking and knife crime make the headlines, suicide is the biggest killer. Most men who take their own lives aren’t in contact with any other agency, and don’t identify with much out there. When asked, what they indicated they wanted was practical, anonymous, confidential help from professionals. Which is why CALM was formed.