Client: New York Giants
Campaign: In anticipation of Super Bowl XLVI, the New York Giants wanted a way for their fans to celebrate a potential victory amongst their friends and followers online.
Details: An application embedded onto the Giants website allowing supporters to add a ‘Super Bowl Champions’ Twibbon to their Twitter and Facebook avatars. After their 21-17 win over New England, the application was given the green light and placed as the sole feature on the Giants.com home page. The application also automatically published out to supporter’s Twitter feeds and Facebook walls.
Supporters in 8 hours
Joins per second
Followers through auto-join
“With a Twibbon White Label Campaign, our users were able to support multiple countries all from the same location”