The NDTV-Toyota Greenathon initiative - encourages every citizen to adopt simple yet compelling causes, like - Say No to Plastic Bags; Save Water; Plant a Tree; Get Rid of Air Pollution; Save India's Coastal lines & Save the Rivers - enabling them to create a cleaner and greener tomorrow. A 24-hour non-stop live television programming across the country will aim to improve environment and garner public support. NDTV will telecast documentaries on each of the mini-campaigns, on-grounds events, clean-up drives and signature campaigns. Actor Priyanka Chopra will play a key role as the campaign ambassador in this initiative. If you have a green idea to share, visit green.ndtv.com to leave your message. You can also watch NDTV Greenathon live on the website. green.ndtv.com - NDTV Greenathon, NDTV Go Green Initiative