This Is My Pink Ribbon - Keep A Breast i love boobies! Campaign Description
The Keep A Breast "I Love Boobies!" Campaign is a unique national campaign that develops a new approach and positive style of communication about breast cancer. The campaign is meant to encourage young people to target their breast health. The bracelets act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo, in-turn making it positive and upbeat.
The Keep A Breast Foundation’s mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.