WOM against HIV
World Of Mouth against HIV has the aim to make people aware of the need to use condoms in order to limit the spread of HIV. The project has 3 different phases in which everyone can take part. You too. How? • By joining the Gallery with a photo of you wearing a condom on your tongue (it could be selected for the offline exposition). • By buying posters of 10 VIP shot by Anton Leroy. • By spreading the Word Of Mouth telling your friends about the project. Phases: PHASE 1 Website launch, start up on social networks official pages, VIP photo shooting. PHASE 2 Users generated photo gallery (20 of them will be selected for the offline exposition), VIP posters, e-shop opening (part of the sales will go to the ASA Milano Onlus foundation). PHASE 3 An exhibit of 30 photos in Milan (10 VIP photos + 20 users photos). WOM against HIV is an Anton Leroy’s idea, supported by AKUEL, AGENCY.COM, SlLVIA RANZI and ASA MILANO.
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