SANE: Black Dog Campaign

2011 marks a significant milestone in SANE's history - our 25th anniversary. SANE has launched the Black Dog Campaign to increase awareness and understanding of depression and other mental illness and encourage people to seek help. To bring the campaign to life we have designed visually striking Black Dog statues. The physical presence of a Black Dog will help people to define their experience of the ‘invisible’ condition, which characterises mental illness, as well as promoting more open discussion, understanding and acceptance. In order to deliver a positive message of support, the black dogs will have a ‘collar of hope’ and wear ‘coats’ designed by celebrities, artists and members of the public. Support the campaign by spreading the message, sharing this Twibbon with all of your friends and putting a picture of the Black Dog on your profile!