Case Study - Dogs Trust

Partnering with JustGiving, we helped Dogs Trust raise donations for the charity’s February fundraising appeal and to increase engagement with established and new supporters of the organisation over the course of just a couple of days.

Within just 48 hours – their Twibbon campaign led to the charity had reaching their proposed target of £1,000 and generating around 2,000 new followers on Twitter and a significant number of likes on Facebook. All these supporters were branded with the same distinctive overlay and creating social networking buzz, tweeting and conversing about the campaign.

As part of this campaign, we enabled an automatic post-join redirect function, taking supporters of the Twibbon campaign straight to the charity’s JustGiving donation page after joining. We were delighted when analytics revealed an impressive conversion rate of around 10% of Twibbon wearers actively donating.

This high conversion rate can be explained by the level of engagement users are already committing to in branding their social networking profile picture and suggests that the supporters identified by Twibbon for organisations are high quality, action-taking brand advocates.

As a result of this success, we are delighted to be entering into a more extended arrangement with JustGiving across a large number of charities for longer campaigns.

“A 10% success rate for a page like this, where you’re taken to the JustGiving page straight from another site without a great deal of warning is impressive. This is really encouraging.”

Jonathan Waddingham,
Digital Strategist, JustGiving