Mamavation is a social experiment and weight loss campaign. Mamavation is an opportunity for two moms (Mamavation Moms) to change their lives together by entering into a 7 week healthy living boot camp created to give them the tools they need to succeed. The will receive a professional nutritional plan created by a physician that specializes in nutrition, Dr. Renna, and a fitness program created by Tracey Mallett. They will also receive a treadmill from Smooth Fitness, Earth Footwear, an EA SPORTS Active, Tracey Mallett and Tae Bo DVDs. The program is managed by @bookieboo, with the goal of teaching moms how to live life better. The Mamavation campaign plans to give them the tools they need to succeed, in hopes that they will create a healthy lifestyle for themselves and their families.