The Azme Alishan initiative aims to celebrate Pakistani identity and culture, while encouraging all Pakistanis – both at home and abroad – to make a new resolve to stand up for the true meaning of Pakistan. The initiative aims to: - Celebrate the real Pakistani identity and culture; shared values of peace, diversity, tolerance and unity; and rejection of the image that has been assigned to Pakistanis everywhere. - Challenge all Pakistanis to speak up for these values and to act on them. - Invite Pakistanis and the world’s media to see a different Pakistan, the one behind the images and stereotypes of division provoked by a few.