For over four years, Xbox LIVE paid host to an editorial service called Inside Xbox. Inside Xbox featured regular video and text content, the majority of which was produced in-house and sometimes in collaboration with the Xbox LIVE community. Shows developed by the UK arm of Inside Xbox like SentUAMessage and The NExUS became global successes by sidestepping marketing guidelines and providing a much more personal and personable service than the rest of the Xbox LIVE dashboard. It even won an award at one point.
Suddenly, in May 2012, Microsoft decided to shut down the UK Inside Xbox operation and release the core team. The gaming media and community were united in their outrage at the decision.
Now, three members of that team - former Inside Xbox editor and host Dan Maher and former Inside Xbox video producers Ash Denton and Gareth Wild - have decided to go it alone and develop a multi-platform gaming show format that surpasses everything that we’ve done before.