The scarlet letter “A” is an instantly recognizable symbol of excoriation and shame.
A is For is a campaign challenging the traditional meaning of the scarlet letter by encouraging women, and the men who support them, to wear the A proudly.
We are taking back the A by re-appropriating it’s meaning to one of dignity, defiance, and autonomy. And we take our inspiration from Nathaniel Hawthorne’s fictional heroine of 17th century Puritan Boston, Hester Prynne, a woman branded by her fellows for daring to live according to her own conscience. We are refusing to be shamed into silence.